
It’s incredible to think that Gotta Love Logan, a grassroots initiative born from a desire to uplift and celebrate the vibrant suburb of Logan, has been making waves for over 11 years. Our journey began with a simple yet powerful mission: to counteract the negativity surrounding Logan City and to foster a deep sense of pride and belonging within our community.
The Early Days
When Gotta Love Logan first took root, our focus was on organising community events that would bring residents together and showcase the diverse culture and talent of our suburb. Local markets, festivals, and clean-up drives were just the beginning. These early efforts quickly gained traction, drawing participants from all walks of life and helping to build a strong sense of community spirit.
Building a Brand
As our initiatives grew, so did our vision. We understood the importance of creating a recognisable and unifying brand. The Gotta Love Logan name became more than just a label; it evolved into a symbol of local pride and inclusivity. Through consistent branding efforts and strategic community engagement, we began to reshape Logan’s image and foster a collective sense of pride among residents.
Supporting Local Businesses and Charities
Our commitment to community support extended beyond events and branding. We recognised the need to bolster local businesses and support charitable organisations. By partnering with local enterprises and running fundraising campaigns, we helped drive economic growth and provided essential resources to charities tackling homelessness, food insecurity, and more. These collaborations amplified our impact and reinforced our dedication to community welfare.
A New Chapter: Becoming a Company
Now, as we transition into becoming an official company, we look back with pride at our achievements. Over the years, Gotta Love Logan has grown from a grassroots initiative into a well-respected community organisation, making significant strides in brand development, community engagement, and support for local causes. Our journey has been marked by countless moments of triumph, collaboration, and dedication.
Where We’re Headed
Looking ahead, Gotta Love Logan is poised to embark on an exciting new chapter. With our official status as a Service Enterprise, we are focused on deepening our partnerships with local businesses, charitable organisations, and the Logan City Council. We plan to enhance our brand development efforts to create a powerful symbol of local pride and investment. Our future initiatives will continue to support marginalised individuals, promote local businesses, and engage the community in meaningful ways. As we move forward, we remain committed to our mission of celebrating Logan’s unique character and fostering a thriving, connected and proud community.
Here’s to the next 11 years and beyond—where our journey continues to inspire, uplift, and unite the wonderful people of Logan!